Commentary

Word Of Mouth -- Literally

Midway through the “Catching On: "What Makes Something Viral?" panel discussion, a circuit popped at the Yale Club and the microphones went silent, forcing the panelists to speak up to be heard.

“I guess this is really social media,” quipped moderator and Social Insider Cathy Taylor.

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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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