Around the Net
Yahoo Upgrades Click Quality Center
- YSM Blog , Tuesday, June 24, 2008 2:45 PM
Reggie Davis also lists some reasons that YSM advertisers might see an unexpected spike in clicks or impressions, ranging from changes in an ad's overall rank, to keyword seasonality, to having an ad run on Yahoo Buzz or the Yahoo front page. Davis says it's best to eliminate all of these possibly positive reasons for increased traffic before assuming there's a click fraud problem.
