Internet ad spending, which left cinema and outdoors behind, will top radio in 2008, said Steve King, head of Publicis Groupe SA's ZenithOptimedia unit, acccording to Bloomberg. King says the Net will
about 9.5% of ad budgets worldwide allocated to online media. ZenithOptimedia predicts that ad spending on the Net will rise 26% this year. The overall global ad market is estimated to rise 4.7
percent, King said.
