• by Gavin O'Malley  @mp_gavin, July 1, 2008

NBC Universal on Monday announced the promotion of Vivi Zigler to president of NBC Universal Digital Entertainment.

In her new post, Zigler will oversee all NBC Universal entertainment sites, and will continue to head the NBC Universal Digital Studio and NBC Digital Entertainment, including NBC.com.

Zigler is highly valued within the company for her "extensive experience in both marketing and programming," according to Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios.

Zigler has served as EVP of NBC Digital Entertainment and New Media since August 2006, where she was responsible for leading the NBC.com digital team in strategic efforts to connect NBC's prime time, late-night and daytime programs to Web users.

She added the NBC Universal Digital Studio, headed by Cameron Death, to her portfolio in April 2008.

Previously, the veteran NBC marketing executive was promoted to EVP of current programs at NBC Entertainment in June 2005, where she oversaw the production of NBC's slate of comedy and drama series.

Separately on Monday, NBC Universal announced the redesign and expansion of the NBC Universal store online.

The newly revamped marketplace attempts to offer viewers a better experience for browsing, locating, and quickly purchasing both physical and digital products, from wallpapers to subscription services.

The redesign also marks the launch of the official online store for Olympics-related event merchandise in anticipation of the 2008 Beijing Olympics.