Local.com, a local search site and network, is partnering with White Directory Publishers, a division of Hearst Holdings, Inc.
Irvine, Calif.-based Local.com will leverage White
Directory Publishers' national sales channel to market and sell Local.com's display advertising inventory to national companies with local and regional business locations throughout the U.S.
The
display ads will appear on the Local.com site, in addition to White Directory Publishers' Talkingphonebook.com and Area-wide.com sites. White Directory Publishers will provide creative support for the
display ad units, which will include leaderboard and skyscraper ads.
--Tanya Irwin