About 35% of adult broadband users said they had watched one or more TV shows via the Internet, but their preference is still the trusty television set, per a new study by Nielsen and the Cable
& Telecommunications Association for Marketing.
A convincing 94% of adults who subscribe to cable or satellite TV said they prefer to watch television on traditional TV sets, but if
they go to the Web, they go to catch up on favorite shows and get the scoop on actors and upcoming episodes.
Online TV viewers said they like short format online content, such as
movie trailers, user-generated videos, music videos and general news segments, per the study.
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