Safeway has tapped Diane M. Dietz as its new EVP/CMO.
Dietz has been with Procter & Gamble for 19 years, most recently overseeing such brands as Crest toothpaste, Oral-B toothbrushes and
Scope rinses. She will report directly to Steven A. Burd, chairman, president and CEO of the Pleasanton, Calif.-based supermarket chain.
--Sarah Mahoney