Safeway Hires P&G's Dietz As New CMO

  • July 2, 2008
Safeway has tapped Diane M. Dietz as its new EVP/CMO.

Dietz has been with Procter & Gamble for 19 years, most recently overseeing such brands as Crest toothpaste, Oral-B toothbrushes and Scope rinses. She will report directly to Steven A. Burd, chairman, president and CEO of the Pleasanton, Calif.-based supermarket chain.

--Sarah Mahoney

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