IP intelligence company Digital Element on Tuesday announced a technology partnership deal with AdJug Ltd, an online ad marketplace where advertisers and publishers can buy and sell ads directly.
Under the terms of the deal, AdJug will deploy Digital Element's technology to deliver city-level ad targeting to its customer base of publishers and advertisers. Currently, the AdJug
marketplace claims a half a billion ad impressions per month.
Digital Element's customers include Internet portals, ad networks, publishers, agencies, search engines, analytics and e-commerce
companies.
AdJug will use the patented technology to analyze data in real-time and ensure that more relevant ads are served, based on the location of the person viewing the page.
--Gavin
O'Malley