NBC Universal is promoting Adam Stotsky, Sci-Fi Channel marketing executive, to president of NBC Entertainment marketing. He will report to John Miller, chief marketing officer of the NBC
Universal Television Group.
Through programs such as "Battlestar Galactica" and "Tin Man," Sci-Fi Channel has become a popular part of NBC's cable portfolio.
Stotsky's
promotion is evidence of the new challenges TV networks face in promoting their own shows. They must get the word out about their TV shows to viewers who skip ad breaks and watch TV in new venues,
where on-air promos aren't relevant. To snag new viewers, more networks are tapping into guerrilla marketing and viral promotions.
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