7Search Upgrades PPC Ad Platform

  • July 3, 2008
7Search.com, a pay-per-click (PPC) ad network, has rolled out a trio of new campaign management tools.

The Chicago-based network serves ads for over 1 billion searches per month, and now offers campaign geotargeting and conversion tracking. The former allows advertisers to set campaigns to run for queries from specific states or regions, while the latter enables the tracking of specific actions (i.e., a sale or lead-generated) through usage of a code embedded on each page.

7Search has also added the ClickFree option, which allows advertisers to bid on non-clicked traffic such as users that arrive via a bookmark or typed-in URL.

--Tameka Kee

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