• July 15, 2008

The cap company has signed a licensing agreement with Warner Bros. Consumer Products, on behalf of DC Comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.

The DC Comics collection exhibits the classic logos of Superman, The Flash and Batman in an assortment of colors.

In anticipation of the new Warner Bros. Pictures' release on Friday of "The Dark Knight," New Era will unveil "The Dark Knight" Collection of caps. "The Dark Knight" caps feature images of Batman and The Joker as well as Gotham City Police Department shields as featured in the film.

To commemorate the launch, New Era will hold a midnight launch event on Thursday at its New York and Toronto stores. The launch parties will feature in-store DJs, video games, and Red Bull, the official drink sponsor of the event, will have beverages on-hand in both stores. The brand's mobile vehicle, a 1956 Swedish military car, will be stationed at New Era's Toronto store for the night.

The new DC Comics collection and "The Dark Knight" caps are available in selected retail stores throughout the country as well as online at www.neweracap.com for approximately $35. New Era will follow these collections with a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends.

--Nina M. Lentini