Luxury goods group, LVMH, has selected Morpheus Media as its new U.S. interactive agency of record following a review. Morpheus will be responsible for domestic online marketing strategy and execution
across the LVMH brands, which include Louis Vuitton, Moet & Chandon and Parfums Christian Dior.
"We are seeing high-end luxury consumers accustomed to an affluent lifestyle continue
to engage with desirable, exclusive, timeless brands like LVMH's," said Morpheus Managing Director and Co-founder Shenan Reed. "Digital media programs will allow LVMH to build even stronger
relationships with these consumers."--Tanya Irwin