His logic stems from the fact that mobile SEO
is still an aspect of the practice that "most SEOs at best don't quite understand, and at worst, ignore." And given the explosion of mobile Web usage (driven by the iPhone in particular), Meunier says
"it's going to be difficult to ignore for much longer and still do your job as an SEO."
Meunier also notes that since mobile will be the focus of the entire conference, attendees will leave sessions with "a collections of tactics and strategies for improving visibility in mobile search engines," as opposed to sales pitches and claims that "mobile is too new" to warrant attention.