• Search Engine Watch , Monday, July 28, 2008 1:30 PM

RushmoreDrive.com, IAC's search engine geared toward the Black community, has rolled out a sweepstakes to help drive membership and usage. Members can enter to win a 2009 Range Rover Sport in the contest, which runs through Sept. 8.

"RushmoreDrive.com hopes to change the way the Black community searches the World Wide Web for information, jobs and news," says Kevin Heisler. The engine combines core search with social media features, as well as news, and its technology pulls in results from Web sites that are heavily trafficked by Black users.

Though the Range Rover giveaway was heavily promoted at the Michael Baisden Live event in New York, Heisler notes that "there's no mention of the Sweepstakes on the search engine's homepage or media pages."

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