• July 31, 2008

The flagship brand of Monster Worldwide named Gilvar to the position of executive vice president and chief global marketing officer. In his new role, Gilvar will oversee all aspects of Monster's global marketing strategy and continue to advance the company's multifaceted advertising and branding initiatives.

During his more than 20 years of experience in advertising and marketing, Gilvar has led successful campaigns, re-branding initiatives and new product launches for some of the world's best brands.

Most recently, Gilvar was executive vice president and senior director at BBDO, where he managed the Monster business as well as the National Football League, Target, Guinness and Red Stripe for Diageo. He spent his first several years at BBDO leading the AOL business. --Nina M. Lentini