The service and parts-related package is geared toward increasing online traffic (and offline sales) for local dealerships with designated service centers. The financing package targets new and used car consumers whose focus is finding a monthly car payment that fits within their budget. Both packages offer ongoing bid management and optimization.
"These new campaigns help drive the right
customers into the highest profit centers of their business," said Max Steckler, executive director of advertising products at Seattle-based Cobalt. --Tameka Kee