"We felt like we were under-delivering on a year-round basis," said Dave Finger, director of action sports for ESPN Digital Media. "We felt like we were missing out on covering action sports with the
same voice and authenticity that we bring to stick and ball."
Surfing, skateboarding, motocross and snowboarding are among the action sports in question. Estimates peg the size of this
audience at anywhere from 27 million to 115 million-although most enthusiasts are only interested in their particular sport.
Fans of action sports -- surfing, skateboarding, motocross,
snowboarding and the like -- are an increasingly attractive, if elusive, audience for the major networks. Estimates peg the size of the audience at anywhere from 27 million to 115 million. However,
the audience is also highly fragmented, with enthusiasts interested only in their particular sport.
Read the whole story at Los Angeles Times »