Google is offering more insight into the way it uses data like location, search history and past Web site visits to influence core search results. Over the next few days, searchers can expect to see
messages in the upper right corner of the search window like: "customized for San Francisco metro area, US." Clicking on a "more details" link will lead to an info page detailing how and why the
search giant is customizing results.
Data used includes the searchers IP address and if they're logged into a Google account, previous searches and other Web sites they've visited.
There's also the option to see what the results for a previous query would look like without taking all of the extra info into account.
The changes are aimed at bolstering Google's
"commitment to transparency," according to Rachel Garb.
Read the whole story at Official Google Blog »