• The Hollywood Reporter, Friday, August 8, 2008 9:45 AM

NBC is teaming with Dish Network to allow viewers to watch a multiple-screen showing of Olympics coverage. Dish's "iTV mosaic" will simultaneously display six Olympics channels--CNBC, MSNBC, Oxygen, USA Network and two Olympic highlight channels.

In addition, viewers will be able to view athlete profiles, read Olympics news, view highlights of each day's events and track each country's medal counts via iTV.

"NBC Universal and Dish are setting the pace for the entire industry with interactive television," says Dalen Harrison, chief of Ensequence, which contributed to the new format. "Innovative programmers realize that interactive television delivers both engagement and the accountability of the Internet."

Read the whole story at The Hollywood Reporter »