• August 11, 2008

The digital-focused Portland, Ore. office of Euro RSCG is rebranding itself as Euro RSCG Edge, a name the company says better represents the full scope of its current offerings.

"We have fully integrated our strength in DRTV and our strength in Web development and it is time that our identity reflects that," said Craig Aramaki, Euro RSCG EDGE president. "Our business model centers on generating results for our clients across a variety of channels including TV, online and traditional formats."

The agency's new identity is derived from its ability to give clients an edge in multiple core services: strategic planning, long form and short form media services, DRTV creative and production, direct marketing, online marketing and web development. Euro EDGE services more than 86 clients, including: Adobe, Agilent, Barclays Global Investors, Bissell, Bosley, Countrywide, DirecTV, Guthy-Renker, Netflix and Visa.--Tanya Irwin