The campaign adds the new dimension of distribution, allowing third parties to co-brand the widget and feature it on their own sites. Major media sites including Tampa Bay Online and the Dayton Daily News have already picked up the puzzle widgets.
Geographic widgets include OurShot, a widget in which photo editors highlight recent exceptional work, and YourShot, through which end users can contribute photos in the hopes of being featured in the
magazine. The YourShot widget features finalists each day in the form of a puzzle, which can then be co-branded by third parties and featured on their sites at no charge. Interested third parties are
able to add the puzzle widget by using a single URL to submit their logo and RSS feed information. --Tanya Irwin