Commentary
Atmosphere BBDO - Anheuser-Busch/Bud Light
- by August 25, 2008
Anheuser-Busch/Bud Light
http://www.atmospherebbdo.com/work/BL/dude/campaign/
Finalist Food/Beverage
Andreas Combuechen, CEO/CCO; Stewart Krull, creative director; Jason Culbertson, senior art director; Joel Bloom, senior copywriter; Shawn Zupp, senior account director; David Bear, executive director, mobile & social media; Drew Horton, senior producer; James Coleman, producer; Paul Whittemore, Flash developer; Jonathan Davis, HTML developer
Dudes drink bud light. the "Dude"
campaign located them via a microsite that linked to a viral mobile feature, and a social network application. The campaign launched with tv ads starring a man whose sole response was "Dude."
From dudemadness.com, users could send their friends a "Call of the Dude;" the friend would hear "Dude," then receive a text designed to make him chuckle. The site had nearly 146,000 unique
visitors and more than 309,000 page views. "Call of the Dude" scored 12,600 calls, 26 percent more than the goal. On Facebook, users downloaded a viral "Check Your Dudeness" quiz more than
201,000 times.
