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Element79 - Gatorade

  • by August 25, 2008
Element79
Gatorade
http://gatorade.blitzagency.com/TigerMoonshotGame/loader.html
Finalist Food/Beverage

Dennis Ryan, executive creative director; Todd Crisman, group creative director, interactive; Doug Behm, group creative director; Jon Flannery, group creative director; Ross Cauvel, copywriter; Mark Brooks, art director; Brad Simpson, senior art director; Ryan Carlos, Flash developer; George Pabich, Flash developer; Tom Napper, producer; Chris Shen, producer; Tracey Glibowski, account director; Brian O'Shea, interactive account manager; Augie Gramaglia, interactive account executive

Prominent athletes partner with video game companies all the time, but how can a sports beverage get in on the game? Gatorade teamed up with Tiger Woods and ea Sports to launch Gatorade Tiger via an online game called Tiger Moonshot. Woods is unstoppable on land, but how does he fare in orbit? The game was supported by online rich media ads that allowed users to play the game from inside the ads. The multilevel game has users vying to destroy asteroids approaching planets, and if successful, attempt a long-drive bonus to proceed to the next round.

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