• by August 26, 2008

Featuring both medical advisory board-approved and community-generated content, babycenter. com allows visitors to tailor the Web site to their stage of pregnancy or their child's age. Visitors can either create an account with their due date or use a tool at the top of the page to select their stage of pregnancy or parenthood. The site features easy-touse navigation broken down into seven categories, and provides users with interactive tools and editorial content. Tools such as calculators provide parents with information related to baby health and development, while community message boards generate dialogue among users. In addition, two blogs feature candid entries about pregnancy and childhood. According to the site, BabyCenter reaches 78 percent of new and expectant parents.