Commentary
Avenue A | Razorfish - Breville, brevilleusa.com
- by August 26, 2008
Breville, brevilleusa.com
http://www.brevilleusa.com/kitchen.do
Finalist Retail
James Stolich, account director; Christopher Follett, creative director; Alex Hoye, art director; Parker Paul, video director, editor, Flash designer; Patrick Wood, Flash programmer; Shane Elliott, Flash programmer; Eric Campdoras, Flash supervisor; Craig Prehn, designer, assistant video director; Kate McCagg, copywriter, script writer; Lusha Morgan, designer; Juan Leguizamon, designer; Vikas Sharma, technical architect; Steven Lammers, presentation layer developer; Jack Meeks, QA lead
Consumer feedback showed breville that many potential buyers of its kitchen appliances
wanted to know one thing before making the purchase: What will it look like in my kitchen? So its new site has two components: Product Concept and Interactive Kitchen. Consumers can not only see
how an appliance was built and how to use it, they can also customize an image of a kitchen and get an idea of how the appliance would look in their own home. Informative videos and interactive
components provide much more product detail than a traditional description.
