Commentary
Avenue A | Razorfish - Carnival Cruise Lines, funshipisland.com
- by August 26, 2008
Carnival Cruise Lines, funshipisland.com
http://www.funshipisland.com/#deck
Finalist Travel
Michael Ferrare, creative director; Tony Silvestre, Flash developer; Peter Hill, creative director; Fede Montemurro, creative director; Morgan Noel, senior information architect; Susan Kidwell, vice president, client partner, client engagement; Chad Grospe, account director; Steve Frier, senior account manager; Josie Llado, senior strategy manager; Anne Edwards, senior media planner
More and more, savvy vacationers research their
options on the Web, yet only 17 percent of North Americans have ever taken a cruise. Carnival turned to Avenue A | Razorfish, which designed funshipisland.com, a virtual world that recreates a
Carnival Cruise online. Visitors get an immersive, firsthand experience of a cruise, from the serenity of a spa to the thrills and chills of an onboard water park. The site drew more than 1
million visitors and 100 million impressions in its first four months.
