• by August 26, 2008

Think airbus with mood lighting: that's virgin America. It began serving u.s. travelers in August 2007 and needed a Web site that conveyed its style and corporate ethos. rokkan's challenge was to redefine the typical user experience on an airline site, creating the next generation of flight booking, checkin, travel management, rewards and more. The new virginamerica.com is a user-centric experience with a sleek interface. Visitors can use a travel summary module, an interactive seating chart, a fare summary and can find the seats available on a flight prior to confirmation. The site exudes the Virgin brand, vision and (cheeky) tone, while making the booking process as painless as possible.