• by August 26, 2008

You don't have to be a dog lover to appreciate the site Catapult Marketing established for Pedigree's Adoption Drive. It combines clean design, extensive information and clever interactive features to boost awareness of an effort that helps shelters find homes for dogs. Videos that show successful adoptions make the site an emotional appeal to visitors to bring home a dog themselves. Tools let users search adoptable dogs, find local volunteer opportunities and donate online. Capping off the call to action is the "Million Dog Mosaic," a viral campaign to create the world's largest dog mosaic with favorite photos uploaded by consumers. For each image added, Pedigree donates $1 to the adoption program.