A&E Television(In-House Creative)http://www.bravedog.tv/omma2008/brandingcube-video.htmlKendra Campbell-Milburn, manager, digital media marketing; Melissa Hudson,
director, digital media marketing; Lori Peterzell, vice president, consumer marketing; Guy Slattery, senior vice president, consumer marketingA&e, once a
must-buy network, fell in the rankings as cable choices increased. It needed to attract a younger demographic and new advertisers. It launched a major programming shift with three core genres:
real-life series, high-profile acquired series and original scripted dramas. To promote the new series, a&e created a floating cube online; each side displays video trailers for
a&e's series. Users spin the cube with a touch of the mouse and click the videos they want to play. The network now ranks consistently in the Top 10 cable networks in key demos with a
median age of 48.
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