To promote bioré's line of facial and skin care products, Enlighten created a series of entertaining vignettes about a woman named "Emma" struggling with the rigors of everyday life as a woman, a wife, and a young professional. Called "Let's Face It!" the four-episode series incorporates a different Bioré prod- Standalone Video Not principally deployed on YouTube Clips about YouTube stars, my-so-called-enlarged pores and a quest to determine who has more fun uct into each storyline, highlighting it, but not at the expense of the story. The vignettes were hosted on a branded microsite, which was surrounded with Bioré product promotions and links sending users to additional information.