EnlightenBioré, "Let's Face It!"
http://www.condenet.com/promo/biore/Finalist Standalone Video (Not Principally Deployed on YouTube)John Gray, vice president, interactive media; Courtney Nowicki, associated director of interactive marketing; Karl Tiedemann, Senior Creative Lead; Ami Walsh,
Senior Interactive Designer; Sheila Geis, Project Manager; Carlos Pena, CondeNet; Regina Chen, CondeNet; Show Cobra Productions, Inc.
To promote bioré's line of facial and skin care products, Enlighten created a series of entertaining
vignettes about a woman named "Emma" struggling with the rigors of everyday life as a woman, a wife, and a young professional. Called "Let's Face It!" the four-episode
series incorporates a different Bioré prod- Standalone Video Not principally deployed on YouTube Clips about YouTube stars, my-so-called-enlarged pores and a quest to determine who has more
fun uct into each storyline, highlighting it, but not at the expense of the story. The vignettes were hosted on a branded microsite, which was surrounded with Bioré product promotions and
links sending users to additional information.
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