Commentary
A&E Television - Gene Simmons' Family Jewels
- by August 26, 2008
Gene Simmons' Family Jewels
http://www.bravedog.tv/omma2008/gsfj-coop.html
Finalist Standard, Flash or Rich Media Banner
Kendra Campbell-Milburn, manager, digital media marketing; Melissa Hudson, director, digital media marketing; Lori Peterzell, vice president, consumer marketing; Guy Slattery, senior vice president, consumer Marketing
The page has two banners that seem like they have nothing to do with each other. Boy, would you be wrong. The top banner is an ad for a nursing school with a group of girls dressed
up as nurses. The adjacent accompanying ad of Gene Simmons asks you to rollover. When you do, the girls in the top ad come to life, remove their bras and throw them across the page into the Gene
Simmons ad. There is a lot of call-to-action in the banner such as get tunein, grab the Widget, or click through to our Web site. It's a very, er, engaging ad.
