Commentary
IAC Advertising Solutions - Bacardi
- by August 26, 2008
Bacardi
http://www.pointroll.com/PointRoll/AdDemo/Bacardi/BacardiMojito2008_300x250_Polite_DerivePd1.asp
Finalist Standard, Flash or Rich Media Banner
IAC ADVERTISING SOLUTIONS: Michael Calleia, creative director; Laurie Satler, custom solutions manager; Alberto Langton, art director; Tara Scott, senior designer; Bobby Reif, designer; Robert Coon, sales account manager; Keith Sklar, account manager. MAVERICK DIGITAL: Todd Tilley, creative director. UNIVERSAL McCANN: Shauna Lotz, digital media supervisor.
The bacardi mojito banner Gadget was the center of an integrated campaign that promoted the brand while leveraging partnerships with Evite and Citysearch. The multitab Flash unit
features Flash instructions for making a Bacardi mojito on the first tab, an Evite mojito party on the second tab and Citysearch directs users to area bars that serve Bacardi on the third tab.
The Banner Gadget enables Bacardi to deliver a fully integrated, cross-site experience to users without a microsite. There's even an offer for a branded muddler - and everyone needs one of
those.
