Commentary
Cheil Worldwide - Samsung/Juke
- by Anthony Schneider , August 26, 2008
Samsung/Juke
Finalist Technology
Johanna Rustia, Bernell Clifford, art directors; Jeff Babson, Brian Gield, senior copywriters; Chris Mogen, design director interactive; Ann Marie Mathis, interactive creative director; Tom McManus, creative director; Howard Levenson, senior project manager; Joseph Andreana, project manager; Christine Nelson, junior account executive; Laurie O'Connor, associate media director
Samsung put a
new spin on the music phone with a widget campaign for Juke, a phone available through Verizon. To reach consumers 16 to 32, the brand designed an online campaign that associated the phone
with uploading and downloading music and videos. A ugc video contest invited consumers to create playlists for a jukebox widget and to submit original music videos. Prizes were awarded for the
winning submissions.
