Promoting it software is hardly glamorous or funny. Until Serena Software used YouTube and Facebook to promote its Business Mashups software. "Just @#$% It" was posted on YouTube (the bleeped out magic word is "mash"), and became the number one video on the site for two days, with 1.18 million views and counting. The video shows co-workers from different departments trying to find a harmonious way to combine resources and get work done faster. A second video, "Go @#$% Yourself," was posted on Facebook via its Involver video platform. After watching the video, viewers were invited to join the "I'm a Super Masher" Facebook group.