Blog search technology company Technorati has acquired Blogcritics.org, an online community of bloggers and a full-service news and reviews source.
The property hosts a community of
more than 2,000 bloggers and authors who contribute hundreds of articles every week: news, opinions, and product reviews across entertainment, technology and politics. The site also provides bloggers
with an entry point to publish their content to a much broader audience than their own blogs afford.
"As part of Technorati Media, we'll be able to grow the community and further improve our
platform to attract new audiences," said Eric Olsen, founder of Blogcritics. "Technorati's mission to help bloggers and people who read blogs is the ideal complement for us."
In addition to
devoting resources to scaling the property and its operations, Technorati Media will seek to work more closely with Blogcritics authors so they can monetize their own blogs. Advertisers will benefit
by the ability to run more fully integrated programs across the site and its related blogs. --Tanya Irwin