Commentary
65 Media - Twentieth Century Fox/The Simpsons Movie
- by August 27, 2008
Twentieth Century Fox/The Simpsons Movie
http://www.simpsonsmovie.com/awards
Finalist Advertising/Promotion Web Site or Microsite
Albin Reif, chief creative officer; T. Lim, creative director; Tima Link, Carlos Luna, Hleb Marholin, designers; Matthew Jordan, Emily Boisvert, Jonathan Tavss, producers; Priscilla Gomez, Hleb Marholin, Tai Yun Kim, animators; Brandon Yano, Divine Ramirez, Flash developers; Norma Carballo, production coordinator; Herb Larin, quality assurance; Allen McCrea, engineering
The site for the simpsons
movie invited users to become part of the neighborhood. Users could create an avatar, tour Springfield and play games based on the characters. The avatar function especially caught on - entire
offices created avatars of themselves, and users posted images of their personalized avatars across the Web, including Facebook, MySpace and other networking sites. The site included clips from the
upcoming movie, wallpapers, ringtones and screensavers. Offered in 12 languages, the site reached the series' worldwide audience.
