• by Ross Fadner , August 29, 2008

Advertising/Promotion Website or Microsite
Q Interactive - UPS, "UPS Whiteboard Headquarters"
65 Media - Twentieth Century Fox/The Simpsons Movie
Goodby, Silverstein & Partners - Adobe Creative Suite 3, "Adobe Layer Tennis"

Best Standard Flash Or Rich Media Expandable Banner or Overpage Unit
Liquid Advertising - Paramount/The Spiderwick Chronicles
Juxt Interactive - Coca-Cola Co./Coke Zero
Unicast - Warner Brothers/Harry Potter and the Order of the Phoenix

Campaign in Social Media
McCann Erickson - VeriSign Inc
Avenue A | Razorfish - Washington Mutual
Sapient Interactive - Coca-Cola Co./Burn

Content Integration
Digitas - American Express OPEN
Monster Worldwide Inc. - PBS/Military.com
Sojern - Delta Air Lines/E-Ticket

Contest/Promotion/Sweepstakes
Exopolis/MMA Creative Group - Roxy and Schick Quattro, "Follow Your Heart"
Dailey - Intuit/TurboTax, "Tax Rap"
Liquid Advertising - After Dark Films, "Miss Horrorfest"

Email Campaign
Smith-Harmon Inc. - REI
Tribal DDB - Pepsi-Cola North America, "Pepsi Stuff Insider"
Moxie Interactive - Verizon Wireless

Home Page Takeover/Sponsorship
The Visionaire Group - Universal Pictures/Wanted
AvatarLabs - Walt Disney Pictures/Wall-E
AvatarLabs - Sony Pictures/Pineapple Express

Mobile or Wireless Campaign
AKQA - Nike, "PHOTOiD"
Moxie Interactive - Twentieth Century Fox/Jumper
Ad Infuse/Mindshare/Phonevalley - Strongbow Cider, "Flirtogram"

Rich Media Campaign
Avenue A | Razorfish/Euro RSCG Worldwide - Nabisco/Ritz, "Open for Fun"
A&E Television - Paranormal State
PointRoll/Armchair Media /Turf - College Board

Search Campaign
Bigmouthmedia - Hilton Hotels
Stinson Partners - Costa Cruise Lines
90octane - Globus Family of Brands

Standalone Email
Yesmail - HP
Digitas - American Express and DailyCandy, "Local Deals"
Merkle Inc. - Corporate Express

Standalone Video (not principally deployed on YouTube)
Enlighten - Bioré, "Let's Face It!"
Vibrant Media - Unilever, "Blondes vs. Brunettes"
AKQA - AOL News, "Where Are They Now?"

Standard Flash Or Rich Media Banner
IAC Advertising Solutions - Bacardi
A&E Television - Gene Simmons' Family Jewels
MS3 Marketing - Castrol SYNTEC

Use of Gaming
AKQA - McDonald's
MS3 Marketing - Colgate Palmolive/Speed Stick 24/7
Play/Denuo - General Motors/Buick

Use of Widgets
Mediaedge:cia/MindShare - Ford/Sync
EuroRSCG 4D - iShares
Cheil Worldwide - Samsung, Juke

Video Appearing in a Banner, Pre-roll, Intersitial or In-Stream Unit
A&E Television - Paranormal State
VML - Dr Pepper
TM Advertising/Janimation/EyeWonder - Superpages.com

Viral Campaign
Element79 - Gatorade, "Ball Girl"
Brief Attention Span Communications - Serena Software, Inc., "Just @#$% It" and "Go @#$% Yourself!"
McKinney - Virgin Mobile, "Promiscuous Text"

YouTube Video Ad
Element79 - Gatorade, "Ball Girl"
KulaVortex.com - Twentieth Century Fox Home Entertainment, "28 Seconds Later"
Intuit - TurboTax, "Ping Pong and Taxes Made Easy"