• September 5, 2008

The non-stop route from New York to Las Vegas is also being launched by HBO.

With it, the companies are unveiling "Entourage Class" and the inaugural flight will feature advance screening of the first episode of Entourage Season 5, which premiers on HBO on Sunday.

Virgin Group Founder and Chairman Sir Richard Branson, Entourage Creator and Executive Producer Doug Ellin, and cast members Adrian Grenier, Jerry Ferrara, Kevin Dillon, and Kevin Connolly will kick off the event by christening the new aircraft with Dom Perignon.

Flight guests (including top Elevate frequent fliers) will walk the red carpet to board "Entourage Air" for two memorable firsts: the first-ever in-flight advance screening of a cable or broadcast program in the U.S. and Virgin America's first non-stop service from JFK to LAS.--Nina M. Lentini