• September 8, 2008

MediaCom's Beyond Interaction (BI) has tapped Patrick Bonomo, a former 24/7 Real Media executive, to helm its search marketing group. As managing director of BI Search, Bonomo will manage and grow a team of search specialists. He previously served as head of North American search marketing at 24/7 Real Media.

BI Search also falls under the umbrella of GroupM Search, and Bonomo will help to ensure that the team works with and benefits from the technologies and services of its sibling agencies.

"We have incredible tools and resources available to us through GroupM Search, from the proprietary search technology Decide DNA, to an enhanced SEO platform," Bonomo said. "I look forward to working with the BI Search team to leverage these assets, and build upon our own strengths, to create a best in class search capability for our clients."--Tameka Kee