Mars Launches M&M's Premiums

  • September 9, 2008
The collection of "shimmering chocolate gems" comes in Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha, and makes its debut with a unique fashion event during Mercedes-Benz Fashion Week hosted by Eva Longoria Parker and Ms. Green.

Bryant Park in midtown Manhattan was the scene of the launch on Monday. Models showcased the new product while dressed in vibrantly colored gowns. Longoria Parker's gown will be auctioned via "Clothes Off Our Back" to benefit children's charities.--Nina M. Lentini

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