• September 11, 2008

According to a new survey by Local Mobile Search, a unit of Opus Research, 43% of North American mobile phone users were interested in "offers or deals" on their mobile phones from retailers or merchants they select.

> The survey results also show that more engaged mobile users, such as iPhone owners and those regularly accessing the mobile Internet, are more likely to be interested in mobile ads than average mobile subscribers.

"Historically, mobile subscribers have been resistant if not downright hostile to advertising on their phones," said Greg Sterling, who leads Local Mobile Search, in a statement. But if consumers are presented with a clear value proposition, they are more receptive to mobile ads, according to Sterling.

The online survey of 789 adult mobile phone users was conducted between July 25, 2008 and Aug. 22, 2008 by Opus and Multiplied Media.--Mark Walsh