• September 11, 2008

Havas has launched Havas Drive, a new digital healthcare company focused on the development of tools designed to drive engagement with health-care professionals and patients seeking medical information online.

In addition, Havas has chosen WebMD as the exclusive distribution partner for Havas Drive's Virtual Convention Booth offering. Havas will market the Virtual Convention Booth to pharmaceutical companies looking to reach physicians, and the booth will be available on Medscape from WebMD, which generates more than 1.5 million physician visits per month.

"Recognizing a seismic shift in the way people communicate, the Euro RSCG Worldwide network recently realigned its structure," said David Jones, chief executive officer, Euro RSCG Worldwide. "By placing 'digital at the core' of our business, we are able to provide seamless through-the-line solutions for our clients that enable them to stay ahead of the changing communications landscape."--Tanya Irwin