• SEOptimise, Thursday, September 11, 2008 3:30 PM

Richard Fergie shares the top 10 resources he used to help study for the AdWords exam in one week (which he passed). First up is the AdWords Learning Center, which provides details straight from the horse's (er ... engine's) mouth. The center offers text-based and multimedia lessons, and breaks down the content into short chunks that can be digested in about 15 minutes.

He also cites Aaron Wall's SEO Book--especially the Pay Per Click 101 video--as a source, as well as Hanapin Marketing's PPC Hero blog. Fergie suggests listening to Webmaster Radio's PPC-Rockstars podcast and checking out bigtheory.com's and RedFly Marketing's extensive Quality Score insights.

Lastly, he managed to get in some "hands on" time during the week. "I've been quite lucky in that I've been able to play around with SEOptimise's own PPC campaign," Fergie says. "Messing around like this is a great way of learning, so if you do get the chance to even just look at someone else's already running account, I'd jump on it."

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