• September 11, 2008

Miva is set to launch an upgraded version of its online ad deployment and management platform--one that integrates pay-per-click (PPC) ad units with other formats, including display.

Miva Media, the ad network division of New York-based Miva, plans to roll out the new platform in two phases.

The first upgrade, which will come in the fourth quarter of 2008, will improve the platform's targeting, screening and reporting tools. A second upgrade that will come in 2009, when complete, is expected to bundle 10 of the company's existing ad management platforms into one dashboard--increasing efficiency for both Miva and its clients in the U.S. and Europe. --Tameka Kee