Available nationally, the product is 100% real potatoes--scrubbed, peeled and chopped.
Steamed in the bag in a microwave for 10 minutes, they are ready to receive butter and milk.
They come in four varieties: Cut Russet, Three-Cheese, Garlic Seasoned and Sweet Potatoes.
To complement the introduction, the Ore-Ida brand has launched www.ilovemashedpotatoes.com, where
consumers can find time-saving shortcuts and recipes, interactive polls and shopping tips.--Nina M. Lentini