• September 18, 2008

New York-based CheckM8 has released the latest generation of its AdVantage Inventory Yield Manager based on patent-pending "SMARTtags" that analyze site metrics and user behavior for ad inventory management.

The system measures page views, unique users, and user targeting parameters mapped down to an unlimited channel, sub-channel or even page-level hierarchy. In addition, factors such as ad policies, day parts, geography, seasonality, special days, growth trends, traffic spikes, user attributes and targeting parameters are taken into account.

AdVantage Inventory Yield Manager is exclusively available to AdVantage digital ad management platform customers including Bonnier Group, Nielsen, and Terra Networks.--Tanya Irwin