• by Joe Mandese  @mp_joemandese, September 18, 2008

MediaPost Founder and Chief Ken Fadner got OMMA Expo New York off to a “tasty,” but shaky start this a.m. To a standing-room-lonely crowd, Fadner got things off promptly at the 8:15 start, but quipped, “I guess an 8:15 start looks a little bit early for the 400 or so people we have coming today,” Fadner quipped to the spotty early risers â€" though the house looked pretty full by the end of Fadner’s warm-up act.

Actually, it was more like a cool down, as Fadner cited the economic meltdown surrounding the online industry, including bank failures, sub-prime crises and “panic on Wall Street.” He went on to describe the online business as “tasty,” though he admitted he did not know why he characterized it that way.

That said, Fadner sought to explain the theme of OMMA Expo: Platform Wars. “Or as we like to call it: Will Google actually own every square inch of real estate that has any real money in it.”