Commentary

What's Content? It's About Selling Ravioli

At least that’s what Jeff Berman, president of sales & marketing at MySpace, thinks about the online marketing space.

“It’s about selling ravioli. It’s about selling product,” Berman said during this morning’s opening panel at OMMA Expo: “What Is Content?”

Berman implied that it’s working too. He shared conversations he’s been having with national marketers that go something like this: “Yeah, the overall budget is declining, but we’re moving more online.”

He said they’ve “maxed out” their search advertising budgets, and are beginning to move more aggressively into the kind of sponsorable content offered on MySpace, and that content actually competes pretty favorably with traditional television advertising outlets.

“On any given day, we’re actually bigger than ‘American Idol’ is on any given night,” he said.

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