Kilar called the notion that people will only watch 2 minute videos online "complete bunk." That's become the conventional Web wisdom because of the success of YouTube, he explained, but Hulu is
showing viewers will watch longer form content online. YouTube's popularity 'doesn't mean people don't enjoy watching a 22-minute comedy like "Arrested Development" online," he said. Let a thousand
flowers bloom when it comes to the variety of online video, says Kilar.
