• by Gavin O'Malley , Staff Writer @mp_gavin, September 18, 2008

“Personally, I can’t think of a sector that's more ripe to be decimated than ad networks,” Henry Blodget said during the second panel of the day. Blodget, Co-Founder, CEO, Editor in Chief, Silicon Alley Insider, has always had a way with words. He went on to ague that the whole ad network industry is just a “low market business selling crappy inventory.”

Significant overhead one way to determine whether or not an ad network will survive, said one panelist. Also, a network’s “stickiness” with advertisers and publishers, and its ability to talk and build relationships with publishers and advertisers.